The Digital Lab is *THE* place to experiment! The 'lab' provides a platform to evaluate product vision with quick proof of concepts using innovations offered through advanced technologies, new frameworks, tools and tactics. This helps in validating assumptions for product vision at early stages, uncover implementation roadblocks and boosts the confidence.
Design Thinking Practice
Design Thinking is a discipline that uses a designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
At Societe Generale Global Solution Centre we drive Design Thinking as a Client-centric Innovation approach that rests on deep Client Understanding, builds on Blue Sky Ideation, leverages upon rapid prototyping, and masters the Build-Measure-Learn learning loop. Our upcoming Design Labs (in Bangalore & Chennai) – ‘Inspirations’ will further augment our offerings.